Hewitt Marketing Role:

• Managed the sales and marketing for the community.

• Studied the existing buyer profile and demographic’s desires and needs to assist in designing this new product within the masterplan.

• Created and managed the marketing plan and marketing budget.

• Worked with the builder, architect, interior designer, and exterior colorist to design the floorplans and exterior elevation styles.

• Oversaw the model home design installation.

• Coordinated with construction for purchasing for the model homes.

• Managed the pricing releases and product plotting.

• Generated and drove traffic to the community through local signage, freeway billboards, digital marketing, referrals, radio advertising, and public relations.

• Managed all digital media including mobile geo-fencing, eblasts, Google AdWords, SEO, re-targeting, and social media.

• Website design and management.

• Project event planning and coordination including Model Grand Opening, broker events, holiday events, etc.

• Specification and design of quick move-in homes.

• Project and model maintenance management.